Lebanese content creator and entrepreneur Karen Wazen stated that the lack of trust in the beginning is one of her biggest regrets. During a session titled 'Confessions of a Content Creator' as part of the fourth 'Billion Followers Summit', she mentioned that the financial returns from brand partnerships are an important part of a content creator's journey, but they are not the only gain. She believes that credibility, building relationships, and genuine communication with the audience are long-term gains that are no less valuable. Wazen pointed out that the constant pressure faced by content creators is a permanent state, but its nature changes with the development of their professional journey. She explained that challenges in the initial stages focus on building a digital community and attracting followers, while later they shift to the responsibility of maintaining the audience's trust, continuous communication, and transparency. Wazen emphasized that growth in the content world is a key element at various stages, but it is a double-edged sword; as fame increases, so do expectations, creating additional challenges for the creator. She also noted that it is a misconception to believe that the greatest effort is only required at the beginning, and that reaching a large number of followers is not the ultimate goal; the real guarantee for maintaining success is the continuation of hard work. Regarding the decline in motivation after achieving goals, Wazen clarified that this is a natural human feeling not limited to content creators, while at the same time warning against downplaying accomplishments and encouraging the celebration of both small and big wins. She revealed the 'red lines' in her professional career that she will not cross, foremost among them being family, mental peace, and personal values that she refuses to compromise on. Content creator Karen Wazen: • 'The red lines I will not cross in my career: family, mental peace, and personal values.'
